Vortex Packaging is improving box wine and the category at large with its tap technology to improve the function and convenience of box wine.

Do you remember the first time you purchased box wine and why you purchased it?

We asked and there are three distinct reasons above all others, Convenience, Function, Value.

And I think you will agree that is what alternative packaging is all about. In fact, a study done in 2015 by the Texas Wine Research Institute*, stated that value and function were rated as the most important aspects for consumers buying wine. In their recommendation section wineries were to focus on adding additional function and convenience for alternative packaging.

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See I am an avid box wine drinker and have converted all my friends. One night I sat down to watch a game of thrones, 3 years ago, and mid pour, I remembered the aerator I had just bought and decided that now would be a good time to try it out. Well I rummaged through my drawer, found it and ran back and picked up my glass. I had the aerator in one hand, glass in the other, and now a dumbfounded look at the tap. I needed 3 hands. This wasn’t convenient, it sure didn’t make the wine feel valuable and it was functionally ridiculous to pull off.  Welcome the vortex tap.

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The Vortex Tap is a tap with an integrated aerator. No BS. The aerator is built in such a way that aeration only occurs when you open the aerator. This means you can dispense wine in both forms, aerated and non aerated. 

With your delicious wine and our convenient tap, we will be bringing in these enthusiastic users and increase the buzz around box wine and your own individual brand. Join us in improving Box Wine and jump on the movement.


Thank you, we are looking forward to connecting and providing convenience and value to you. Cheers.



*Study: https://www.depts.ttu.edu/hs/texaswine/docs/Final_Alternative_Packaging.pdf

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