Daniel Peters

Daniel Peters is a sales and merchandising leader with over a decade of experience in luxury fashion and lifestyle across North and South America. They currently serve as the Head of Merchandising at vowels, guiding global strategy and product storytelling while collaborating with design and sales teams. Previously, Daniel was the Head of Sales for Missoni USA, managing wholesale growth and distribution across multiple regions, and held senior roles at SSENSE, where they significantly expanded brand portfolios and drove substantial revenue growth. Daniel's expertise includes buying strategy, assortment planning, and vendor negotiations, and they also consult for emerging brands in merchandising strategy. They studied Merchandising at the Blanche MacDonald Centre.