Sonja Söderholm is currently the Brand Lead at VR Group, a position held since 2025. Previously, they worked as an Account Manager and Team Lead at Kuudes from 2013 to 2019, and held various roles including Sales Representative at Zara and Customer Service Advisor at Handelsbanken. Sonja's educational background includes a Bachelor's and Master's degree in Marketing from Hanken Svenska handelshögskolan, as well as exchange studies in Business Administration at Mannheim University.
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