Michael Dougherty is a senior marketing leader with over 12 years of experience in digital marketing and brand performance across the luxury fashion, beauty, and fine jewelry sectors. They have a strong track record of driving retention and revenue through data-driven strategies and creative storytelling, having generated significant revenue growth at various high-profile brands such as Kirna Zabête and Bumble and bumble. Currently, Michael serves as the Director of Ecommerce at VRAI, following a role as Marketing Manager at WD Lab Grown Diamonds, where they executed innovative omnichannel marketing campaigns. They hold a Bachelor of Fine Arts in Fashion Design from Parsons School of Design.
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