Michael Preuss

Michael Preuss is a seasoned marketing professional with a robust background in digital transformation and user experience design. Currently serving as the VP of Marketing at VRIFY, Michael is responsible for the creation and ownership of AI-assisted Mineral Discovery. Prior experience includes significant roles at GitLab, where as Director of Integrated Growth and Inbound Marketing, Michael achieved a 40% increase in trial conversions. Previous positions also include Manager of Product Design for North American E-commerce at lululemon, where Michael contributed to a notable revenue increase, and Co-founder of Studio Palms, which steadily grew its revenues while expanding its client base. Michael began a career as CEO and Product Director at Assembly Digital, focusing on user-centered design, which led to a successful merger. Michael holds an Executive MBA from the Beedie School of Business at Simon Fraser University.