Ashley Robinson has a diverse work experience in the field of marketing and community engagement. Ashley currently holds the position of Senior Manager of Digital Marketing & Community at VSCO®, where they manage a large online community across various social media platforms. Prior to this role, Ashley served as the Digital Content Strategy Manager at VSCO® and played a key role in developing social programming and product-focused initiatives. Ashley also served as a Social Media Manager at VSCO®, where they were responsible for managing a community of 8 million+ followers and was a founding co-chair of the company's Black employee resource group (ERG).
Before joining VSCO®, Ashley worked at Oak Public Library as a member of the Board of Directors. In this role, they revitalized the organization's digital presence through the development of a new website and brand + social media strategy. Ashley also worked to build connections between the library and the community.
Ashley also has experience working at Mya Systems as a Marketing Manager, where they executed marketing campaigns across various channels and implemented marketing automation and employee advocacy programs. Additionally, they worked at Snag as a Product Marketing Manager and Social Media Manager, where they developed positioning and go-to-market strategies, managed corporate social media channels, and implemented successful marketplace campaigns.
Furthermore, Ashley gained experience as an Athletics Marketing Intern at Virginia Commonwealth University, where they designed promotional materials, coordinated halftime shows, and marketed athletic events to the student body.
Overall, Ashley Robinson has a strong background in marketing, digital content strategy, social media management, and community engagement.
Ashley Robinson attended Virginia Commonwealth University from 2011 to 2015, where they obtained a Bachelor of Science (B.S.) degree in Mass Communications - Strategic Advertising. In 2016, they also received a Social Media Marketing Certification from Hootsuite Media Inc.
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