Greg Lutze

Co-founder & Chief Experience Officer at VSCO

Greg Lutze is the Co-founder & Chief Experience Officer at VSCO. Greg has over 15 years of experience in the design industry, working with brands like Microsoft Xbox, UPS, and Univision. In 2006, they founded Must Warn Others, a creative agency that specializes in branding and experiential design. Greg is a passionate advocate for simple, beautiful design that tells a story and connects with people on an emotional level.

Greg Lutze attended George Fox University and earned a Bachelor of Arts in Business Marketing.

Some of their coworkers include Brent Cromley, Jr. - VP of Engineering, Lalit Balchandani - VP of Product Management and Data Science, and Emily Tan - Chief Of Staff. A direct report to Greg Lutze is and Josh Ulm - VP Design. Greg Lutze reports to Joel Flory, Co-founder & CEO.

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  • Co-founder & Chief Experience Officer

    Current role

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