Camilla Lichti is an accomplished founder and principal consultant at Devovea Consulting since January 2022, specializing in Product Management, Digital Commerce strategy, and Organizational Growth with over two decades of experience. Currently serving as Senior Lead Solutions Architect at VTEX, Camilla manages complex eCommerce projects for enterprise clients across North America. Previous roles include Chief Product Officer at MUSA, where sustainable solutions were prioritized, and VP of Product at Lendis, leading organizational transformation. Additional experience encompasses directing product initiatives at Quandoo and Carspring Services GmbH, as well as strategic contributions at Mercado Aventura and Tripda. Camilla holds a Master’s Degree in Management in Marketing from Universitat de Barcelona, an MBA in E-Commerce Strategies from BSP - Business School São Paulo, and a Bachelor’s Degree in Communication from Universidade Metodista de São Paulo.
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