Felipe Soares is a seasoned product designer with a strong background in user-centered design and creative direction. Currently serving as a Staff Product Designer at VTEX since March 2019, Felipe focuses on understanding user needs, prototyping future products, and collaborating with product teams on strategic development. Prior experience includes roles as Senior Creative Director and User Interface Designer at Bold Comunicação Estratégica, where Felipe directed creative teams and contributed to various digital and print campaigns. Additionally, Felipe worked as Lead Graphic Designer at O Imaginário, engaging in research and development projects within the Federal University of Pernambuco. Felipe's design expertise began with an internship at Centro Pernambucano de Design, following a degree in Graphic Design from Universidade Federal de Pernambuco.
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