Luis Kaplan is a seasoned sales professional with extensive experience in various roles within the technology and telecommunications sectors. Currently serving as Head of Sales and Demand Generation Leader at VTEX, Kaplan leads Channel Sales and Partner strategies for the Argentine, Paraguayan, Uruguayan, and Bolivian markets while actively collaborating with global partners. Prior roles include Channel Account Executive and Business Development Representative at VTEX, and technical sales advisor at Descar Argentina SRL, where successful sales strategies and demand generation were implemented. Additionally, Kaplan has held positions in sales and client management at Bompaning, WSB SA, and Myeel S.A., along with a foundational role as Co-Founder of Cultouch.com. Kaplan holds a degree in Telecommunications from Instituto Superior Santo Domingo.
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