Jud Barr

Founder at VU Custom

Jud Barr is a seasoned professional with extensive experience in business operations, sales, and consulting. Currently serving as Co-Founder of Larimar Logistics, Inc. since September 2023, Jud Barr previously founded VU Custom in December 2007, focusing on small batch manufacturing and mass customization for brands. Prior roles include Director of Operations at CoolSystems, Inc., Co-Founder and Vice President of Sales & Marketing at Confego, Inc., and Principal at JTB Sales & Operations Consulting. Jud Barr has also held significant sales leadership positions at Timbuk2 Designs, Inc., Moonstone Mountain Equipment, and PowerBar, Inc., contributing to substantial revenue growth and operational improvements throughout a diverse range of industries. Jud Barr holds a BA in Economics from the University of Colorado Boulder.

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New Canaan, United States

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VU Custom

At VU Custom, our mission is to make product customization accessible, engaging, and streamlined. We power a future where personalization, customization, and virtual merchandising become second nature, seamlessly woven into your brand’s DNA. We are leading the way, empowering you to offer standout, profitable customization options to your customers. Our front-end visualization technology brings your designs to life. Combined with our purpose-built order management system and a vast network of production partners, we streamline every step. From the initial order and order management, all the way to your customer’s door, we are your end-to-end solution.