We have a dream: to build a better country through sport.
Vulcabras was born in 1952, but it was in 1973 that sport entered our DNA. Today, our sports brands Mizuno, Olympikus and Under Armor bring technology and innovation to all athlete profiles.

With Olympikus, we are partners in the democratic "run" of everyday life, offering sports technology with the best cost-benefit ratio.

With Under Armour, the third largest multisport brand in the world, we offer an ecosystem of sports products for the entire athlete's journey.

And with Mizuno, beginners or running professionals will have the product they need to perform even more.

We are more than 17,000 employees working to provide the practice of sport for all Brazilians and contribute to the development of the country.

We invest millions to have the most innovative technologies for the development and production of sporting goods in the world.

We support Brazilian sport and today we sponsor major events and national athletes. The company is present inside and outside Brazil, with more than 19 thousand points of sale in the country and in more than 20 countries.

We are Vulcabras and we live for the sports.

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Vulcabras

Marco Sá Martins

The Marketing Analysis and Strategy team at Vulcabras is dedicated to understanding market trends and consumer behaviors to optimize the brand positioning of its diverse sports labels, including Mizuno, Olympikus, and Under Armour. By leveraging data and insights, this team formulates strategic marketing initiatives, enhances brand communication, and collaborates with trade marketing to ensure the effective delivery of core messaging across all platforms, ultimately driving sales and promoting a culture of sport in Brazil.

Vulcabras

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Vulcabras

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Marketing Analysis and Strategy

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