Rob Dirks

Director of Hospital Partnerships at VuMedi

Rob Dirks is an experienced professional with a long history of success in the field. Rob began their career in 2003 as a Marketing Intern for Target, where they managed experiential projects tied to Target's "Ready, Sit, Read" campaign. Rob then progressed to roles as a Recruiter, Negotiations Expert, Senior Business Analyst, and Manager of Marketing Operations at Target. In 2015, they moved to SPS Commerce as a Strategic Account Executive. In 2018, they joined Optum as Associate Director of Digital Account Management and Associate Product Director of Digital Strategy & Experience. Most recently, in 2022, they began working at VuMedi as Director of Hospital Partnerships.

Rob Dirks attended Apple Valley High School from 1996 to 2000. Rob then attended the University of Minnesota from 2000 to 2004, where they obtained a B.A. in Communications and Economics. In 2013, they earned a Master of Business Administration (M.B.A.) from the Carlson School of Management at the University of Minnesota. In 2015, they obtained a certification in Social Media Marketing from the University of St. Thomas.

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