Cecaa Tian

Cecaa Tian is a seasoned marketing professional with extensive experience in strategic planning, budget management, and brand communication. Currently serving as Senior Manager of China Marketing at Vuori since July 2024, Cecaa previously held several pivotal roles at K11 Concepts Limited, including Senior Manager of K11 Art Foundation and acting Head of K11 Retail, where significant achievements in financial goal attainment and innovative business model initiatives were realized. Prior to K11, Cecaa worked at Levi Strauss Commerce, overseeing marketing operations, and at adidas as Brand Communication Manager for Reebok, focusing on integrated marketing campaigns and team collaboration. Early career experience includes account management at BBH China and brand management for McDonald's at Leo Burnett. Academic credentials include an MBA from Fudan University and Emory University.