James Bernard currently serves as the District Manager at Vuori since January 2025, following a tenure as Regional Manager at lululemon from January 2019 to January 2025, where responsibilities included building brand awareness, driving product sales, and developing Store Managers. Prior to lululemon, James held the position of Store Manager at lululemon and was instrumental in fostering a positive work environment and managing talent development. James also has experience in coaching, having rebuilt the competitive cheerleading program at the University of Southern California as Head Competitive Cheerleading Coach and served as Head Coach at CheerForce Inc. James holds a Bachelor of Applied Science in Kinesiology and Exercise Science from California State University, Monterey Bay.
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