Patrick Lane is an experienced project manager and retail professional currently overseeing new store openings at Vuori since January 2022, where responsibilities include timeline management, cross-functional communication, and efficiency improvements. Previously, Lane co-managed operations at Columbia Sportswear Company, significantly enhanced sales as a store manager at Deckers Brands, and led store teams at Cole Haan and Road Runner Sports. A long tenure at Nike involved project management for multiple store openings and operational leadership across various roles. Additionally, Lane has a background in education with a Bachelor's degree in Elementary Education from the University of Minnesota Duluth and has served as an assistant marching band director and head coach for winter colorguard at Monticello High School.
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