Peter McBride is a seasoned creative professional with extensive experience in brand design and marketing. Currently serving as the Director of Brand Creative at Vuori since March 2024, Peter previously held the position of Senior Art Director at Patagonia from January 2016 to January 2024, where responsibilities included leading marketing campaigns for global branding and environmental initiatives. Previous roles include Art Director at MOLLUSK WEST, LLC, Incase, Nixon Premium Accessories, SWELL, Inc., and Paul Frank Industries, where responsibilities spanned brand identity development, digital marketing strategies, and overseeing design projects. Peter's freelance work at McBride Design involved creating a diverse range of branding materials for notable clients including Patagonia and The Tony Hawk Foundation. Peter holds a Bachelor of Fine Arts in Graphic Design from California State University, Long Beach.
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