VVV Nederland ontwikkelt 'VVV' tot een toonaangevend merk op het gebied van recreatie, toerisme en vrije tijd in Nederland. Daarnaast is  VVV Nederland marktleider met een uitgekiend assortiment cadeaubonnen en cadeaukaarten waarvan de VVV Cadeaubon, VVV Dinercheque en VVV Lekkerweg de bekendste zijn.

VVV is het bekendste toeristische merk van Nederland (Bron: Blauw Research 2010) en staat voor gastheerschap in stad en regio. 

VVV Nederland won in 2012 de NIMA Internal Branding Award 2012

VVV Nederland

Anouk van Eekelen

This department focuses on the development and execution of marketing and communication strategies to enhance brand awareness and engagement.

Marketing Communications

This department focuses on providing assistance and information to visitors, enhancing their experience and engagement.

Visitor Services

This department oversees the organization's governance structures and practices, ensuring compliance and accountability.

Corporate Governance

This department manages customer interactions and support services at the front desk.

Front Office Services

This department is responsible for managing employee relations, recruitment, training, and organizational development.

VVV Nederland

Org chart

Teams

Marketing Communications

Visitor Services

Corporate Governance

Front Office Services

Human Resources

Offices

VVV Nederland

Org chart

Teams

Marketing Communications

Visitor Services

Corporate Governance

Front Office Services

Human Resources

Offices

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