Ben Davies

Ben Davies is the founder and CEO of VYPR, a product development platform that enables rapid, accurate, and affordable prediction of product success using behavioural economics and web/app technology. They are also the founder of The Food Folk, a UK sourcing company established in 2009, and the co-founder of Rove (2025–Present). Previously, they co-founded Hone (2012–2013) and Contashe Foods (2006–2009), and held buying roles at Sainsbury's (2001–2005) and The Co-operative Group (2005–2006). They earned a BA in French & German from Birmingham University (1996–2000) and a CiM in Marketing from London Metropolitan University (2003–2004).