Dominic A. is a Strategic Customer Growth Partner with over 20 years of experience in consumer insights, particularly in the FMCG, CPG, and Foodservice sectors. Currently, they work at Vypr, leveraging their extensive background from leading firms such as Nielsen, Circana, Euromonitor, and Mintel, to provide agile consumer intelligence. In previous roles, Dominic has been a key player in projects for prominent clients like McDonald's and Sainsbury's, where they delivered actionable solutions through creative ideation and innovative methodologies. Their education includes a BA (Hons) from Middlesex University, which they continue to pursue.
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