Matthew B.

Matthew B. is the Chief Executive Officer of W Communications. They previously served as Regional Managing Director at TBWA\Media Arts Lab in 2018, leading the agency across Europe, Russia, Turkey and the Middle East. They were Client Services Director at Euro RSCG 4D in 2010, where they led the digital arm for Volvo Global and Kraft Global and delivered Volvo's new S60 and V60 digitally. They held leadership roles at Edelman, including Vice Chair Brand EMEA (2023–2024) and Managing Director of the Brand Practice in London, with an interim Managing Director assignment in Amsterdam in 2022, and led new business wins for HARIBO, Bupa, Samsung, National Grid, P&O Ferries and The Student Hotel. Earlier in their career they were Consultant at UncommonCreativeStudio (2018), Managing Partner at The Brooklyn Brothers (2010–2018) who grew the agency to a sale to Golin in 2016, Head of Client Service at Syzygy (2008–2010), Group Account Director at Craik Jones – AMV BBDO Group (2002–2008), and Account Manager at Lowe and Partners Worldwide (1999–2002); they earned Post Grad Diplomas from IDM in Direct and Interactive Marketing (1999–2000) and in e-marketing (2000–2001).