W7 is a results-driven agency that helps brands optimise their multichannel strategy through data-led planning. By harnessing the full potential of customer data, W7 enables organisations to grow in a structured and measurable way. A deep understanding of the data allows W7 to identify and focus on the channels and opportunities that deliver results.

What truly sets W7 apart is its holistic approach: ensuring all marketing channels, digital, print, and mail, work seamlessly together to maximise impact. With expertise in both digital and litho print, as well as mailing and distribution, W7 ensures that every element of the strategy is aligned and fully optimised.

Founder Nicki Mackin brings invaluable experience to the table. A successful entrepreneur and former owner of a print and mailing house, she combines strategic insight with a hands-on understanding of print production and fulfilment. Her commercial mindset means every campaign is focused on delivering tangible results, on time and within budget.

W7 also offers proven international distribution capabilities, handling the fulfilment and shipping of printed materials and e-commerce to the USA and across Europe, making it an ideal partner for independent publishers and e-commerce brands seeking a reliable and experienced distribution solution.

W7 isn’t just about strategy, it’s about joined-up thinking, practical expertise, and execution that delivers.


W7 Consultancy

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W7 Consultancy

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