w7g is a Ukrainian product company building AI-powered digital experiences that support everyday well-being.

Our core product, FABU, is a gamified self-care platform designed to help people build sustainable habits through small, meaningful daily actions, emotional support, and adaptive, low-pressure activities.

Our portfolio also includes SUITSME, a fashion game with competitive challenges, downloaded by more than 25 million people worldwide.

At w7g, we bring together expertise in product, engineering, design, and AI - combining technical excellence, gamification, and emotional design to build experiences people genuinely return to.

w7g

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