Over a 40-year career Alastair has advised sports organisations, brands, investors, broadcasters, production companies and digital businesses, and has served on the board of several sports, media, and charitable organisations.

He was Director of Sport at ITN from 2016 until June 2024 and previously spent 14 years at IMG, latterly as Executive Vice President.  As IMG Media’s Chief Operating Officer, he ran a global portfolio of media production, distribution, facilities, archive and research businesses, working extensively throughout Asia and Australasia, North and South America, Europe and the Middle East.

Alastair has a significant international network that can open doors for direct commercial benefit and a reputation for turning complex strategies into “fit for purpose” operational plans. He is an expert in the ecology of the sports industry with deep knowledge and experience in navigating sports organisations, commercial entities, and media platforms.

In addition to his work with Waddington Media, Alastair is Managing Partner of ludorum, a specialist major events consultancy. 

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