We exist to end food waste in MENA.

The numbers we're working against are among the worst on earth. The GCC wastes 150kg of food per person every year — 38% more than Europe, almost double Japan. The MENA region throws away $60+ billion of food annually while importing more than half of what it eats. We waste food we don't even grow, on land that gets drier every year, in a region with the lowest per-capita water on earth.

The food the GCC throws away in a single year is enough to feed iftar to 70% of all Muslims worldwide — for the entire month of Ramadan.

This isn't a production problem. It's an information problem.

The GCC has spent billions on physical food security — farms, dairy plants, strategic reserves, import diversification. The layer that's still missing is the intelligence layer. The signal that tells the region what 100 million people are actually going to eat next week. The data that turns guesswork into forecast, and forecast into less waste, lower import costs, stronger food security.

That's what we're building.

Wady — وادي — Arabic for valley. Where rivers form. Where things flow.

We're at the beginning. Live in Qatar. Expanding across the GCC. Then the rest of MENA.

This is a 30-year problem.

→ thewady.com · ceo@thewady.com

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