Wahoo's was founded in Costa Mesa, California in 1988 by Chinese-Brazilian brothers Eduardo Lee, Mingo Lee and Wing Lam, who mixed traditional Chinese and Brazilian flavors with dishes they encountered while traveling in Mexico. They are a fast-casual taco chain, serving up grilled fish tacos with Asian and Brazilian influences in brightly colored restaurants where the walls are covered floor to ceiling with stickers and surfing memorabilia. An ode to the brother's upbringing in Orange County, the chain's laid-back Southern California attitude is central to the business model. "Not everyone surfs, but it's an aspirational state of mind," Lam said. Wahoo's has expanded across California, Colorado, Hawaii, New York, Nebraska, and Texas. The corporate headquarters are in Santa Ana, California.

Food & Beverage

Restaurants

Retail

Wahoo's Fish Taco

Wahoo's Fish Taco's headquarters in United States

Mingo Lee

Fabiano Fonseca

The Marketing and Sales Team at Wahoo's Fish Taco is responsible for developing and executing strategic marketing campaigns to boost brand visibility and drive customer engagement. This includes managing promotions, coordinating fundraising events, overseeing sales initiatives, and leveraging digital and traditional media to highlight the unique Asian and Brazilian flavors of Wahoo's menu. They work collaboratively to ensure consistent branding across all locations and marketing materials, aiming to maintain the chain's laid-back Southern California vibe while expanding its customer base.

Marketing and Sales Team

The Leadership Team at Wahoo's Fish Taco, comprised of the CEO, Vice President of Operations, and VP of Sales and Marketing, is responsible for setting strategic direction, overseeing daily operations, and driving growth initiatives. They ensure the brand's core values and laid-back Southern California ethos are maintained across all locations while expanding the chain's market presence and enhancing customer experiences.

Wahoo's Fish Taco

Org chart

Teams

Marketing and Sales Team

Leadership Team

Offices

Wahoo's Fish Taco

Org chart

Teams

Marketing and Sales Team

Leadership Team

Offices

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