William ‘Cole’ Matkin

William ‘Cole’ Matkin is a Paid Media Director at WaitWhat, utilizing extensive experience in social media and SEO management to craft successful media strategies across diverse industries, including hospitality, healthcare, finance, and tech. Previously, Cole has held roles as a Campaign Manager at AdTheorent and Social Media Marketing Specialist at The Gate New York and Colton House Hotel. Cole developed foundational skills as a Student Worker at Texas A&M University, where they also pursued a Bachelor's degree in Communication and Media Studies. As a Freelance Social Media Manager with William Cole Creative, Cole further honed their expertise in digital marketing.