Peter Mitchell

Peter Mitchell is a highly experienced professional in communication and marketing with a diverse academic and industry background. Currently serving as a Visiting Assistant Professor and Adjunct Professor of the Practice in the Department of Communication at Wake Forest University since August 2013, Peter teaches courses such as Effective Writing for Advertising and PR and Consumer Behavior. Previous roles include President of SFW Agency and President & CEO of Woodbine, along with key leadership positions in prominent advertising firms like Saatchi & Saatchi and Jordan McGrath Case & Taylor. Peter's educational qualifications include an MBA in Marketing from The Tuck School of Business at Dartmouth and a BA in Journalism from the University of North Carolina at Chapel Hill.