Elena Palackovic

Elena Palackovic is a seasoned marketing professional with extensive experience in the beauty and cosmetic industry. Currently serving as the Global Head of Marketing & Brand Strategy for Dr. Hauschka at WALA since April 2011, Elena has held several key positions within the company, including Head of Conception Brand & Communication and Group Head of Product Management International Facial Care. Prior experience includes a role in product management at L'Oréal for La Roche-Posay, and marketing communications at Wala Heilmittel GmbH, Roth & Lorenz GmbH, and Bosch. Elena holds a Diplom Betriebswirtin in Business Administration with a focus on Marketing Communication from Pforzheim University, completed in 2010.