George Arezina

George Arezina is an accomplished ITAM and FinOps consultant with a robust background in software asset management and strategic leadership. Currently, they serve as the Head of Enterprise Asset Management at Takeda Pharmaceuticals International, Inc., where they lead initiatives focused on cost control and asset management transparency. As a co-founder and chair of the SAM Forum, they have significantly contributed to the field over the past twenty-five years, implementing best practices and strategies for multinational organizations. George has held various roles across multiple prestigious companies, including F. Hoffmann-La Roche AG and Thomson Reuters, and is actively involved in ISO standardization as a committee member. They hold a BA from The University of British Columbia and have developed a reputation for fostering cross-functional collaboration and driving cost reduction solutions.