KEYU LI

Keyu Li is a PhD student at Universiti Putra Malaysia, where they focus on consumer behaviour and brand management in the high-tech product and IoT industry. They currently serve as the Convenor of ISO/TC 309 at the International Organization for Standardization. Previously, Keyu was a Research Consultant for the Ministry of Industrial and Information Technology of the People's Republic of China, contributing to industrial internet research and policy planning. Keyu also worked as a Marketing and Communication Consultant for CapitaLand, where they assisted with market research and promotional activities. They hold a Master's degree in Digital Marketing and CRM from IÉSEG School of Management and a Bachelor's degree in Business Administration from the University of Debrecen.