Arik Abel currently serves as the Director of Product Marketing at WalkMe™ since May 2022, focusing on developing go-to-market strategies for the company's Digital Adoption Platform. Prior to this role, Arik was the Director of Product Marketing at Xperi Corporation, leading B2B marketing initiatives for SaaS and AI solutions. Arik's career includes a significant tenure at Lenovo Software, where as Senior Manager of Product Marketing, notable achievements included the successful launch of Airstack, a category-defining tech stack management tool. Additional experience encompasses leadership roles in online marketing, digital campaign development, and founding initiatives like Triangle Startup Weekend. Arik holds a Bachelor of Arts in Music and Business from New York University and has a background in interactive marketing and community-driven campaigns.
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