Laurenn Cutshaw

Laurenn Cutshaw is an experienced marketing executive currently serving as Head of Marketing (Fractional) at Walla and Strategy Consultant & Copywriter at Publicis Groupe, focusing on the Marketing Center of Excellence for Pfizer. Cutshaw held the position of Executive Director of Product Marketing at Allergan Aesthetics, where responsibilities included launching digital products to enhance consumer acquisition and improve practices for healthcare providers. Previous roles include Vice President of Product Marketing at ABC Fitness Solutions, where strategic marketing for a SaaS product generating over $200M+ in ARR was overseen, as well as a tenure as a fractional marketing leader for various wellness and technology brands. Cutshaw also contributed to the success of MINDBODY, Total Woman Gym + Spa, Yoga Six, and The Active Network in multiple marketing leadership roles. Educational qualifications include a Bachelor's degree in Communication and Media Studies from Penn State University, with ongoing learning at Reforge.