Sam Heinrich is an experienced Event Producer and Operations Manager specializing in the music and creative industries. They currently serve as Event Director for Madruga Festival, co-founding and overseeing operations and logistics for the independent electronic music festival. Previously, Sam held various roles including Assistant Manager at Mrs Fitzherberts Pub and Duty Manager at The Lanes, where they managed high-volume bookings and operations. With a degree in Event Management from BIMM Institute and a background in promotions at Thekla Bristol, Sam brings a comprehensive skill set in event coordination, marketing, and customer experience.
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