Marta Gui is an experienced marketing professional currently serving as a Teacher in the Posgrado en Direcció d’E-Commerce i Màrqueting Digital at Universitat de Barcelona since May 2022. Marta has been a vital part of Wallapop since its inception, currently holding the position of Senior Brand Media and Innovation Manager, where responsibilities include driving innovative branding experiences and enhancing brand perception through strategic campaigns. Marta's previous roles at Wallapop encompass Experiential Marketing Manager, Digital Content and Social Media Manager, and Growth Hacking Marketing. Significant achievements include an 83% growth in social media fan base in nine months and creating successful brand activations. Prior experience includes co-founding NOARDERIAS and roles in graphic design at Epona Clothing and internships at Luna Disseny and Young & Rubicam. Marta holds a Master of Graphic Branding and Identity from the London College of Communication and a Bachelor's degree in Design from Escuela superior de Disseny ELISAVA.
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