WallyMatters is a Brand Intelligence Platform. We help advertisers and agencies predict, validate and optimise brand impact across media channels, making branding spends fully accountable. We focus on real brand outcomes, not fragmented metrics. 

Our platform connects attention, brand lift, and relevant media signals in one predictive model. This allows real-time, cross-channel steering of media investments. 

Advertisers can link budgets directly to measurable brand growth. Agencies can strengthen their client offering with AI-driven media optimisation. Tech & media partners can integrate brand effectiveness into activation offerings. 

Founded in 2025 by Robin Bach Kolling and Michiel Lok, who have decades of experience in media, technology and advertising. 

Our mission is to make every impression count. We cut waste, maximise brand value, and validate impact across media channels. This builds the next generation of media effectiveness.

WallyMatters

Org chart

Teams

Offices