Allison Barrie

Allison Barrie has extensive experience in experiential marketing and cultural engagement, currently serving as Head of Experiential Marketing & Cultural Engagement at Walmart from January 2022 to May 2025. In this role, Allison spearheaded a groundbreaking experiences strategy aimed at enhancing brand perception and emotional connections with customers, particularly through initiatives targeting Black audiences. Prior to Walmart, Allison worked at American Express from August 2016 to January 2022, where responsibilities included directing entertainment partnerships and strategic marketing programs that positioned the brand within the cultural landscape, notably through collaborations with Live Nation and AEG. Earlier career highlights include a fellowship at CBS Corporation and a marketing internship at Comcast, complemented by a Bachelor of Science in Marketing and Communications from The Wharton School.