Cindy Lu

Cindy Lu is an accomplished marketing professional with extensive experience in omnichannel commercial planning and strategic marketing across various industries. Currently serving as the Omnichannel Commercial Planning Director at Walmart since January 2020, Cindy has previously held leadership roles at Kimberly-Clark Professional from June 2016 to December 2019, including Project Leader for China Route To Market Strategy and Associate Marketing Director for North Asia. During this tenure, Cindy successfully managed marketing strategies across China, Taiwan, and Hong Kong, focused on brand awareness for Kleenex and Scott in the B2B sector. Prior experience includes a role as Professional Oral Care Manager at Colgate-Palmolive, where Cindy led a sizable team to establish long-term relationships with dental professionals. Cindy Lu holds a Master’s degree in Speech and Interpersonal Communication from New York University.