Ned Ward is an accomplished marketing professional with extensive experience in brand strategy, marketing planning, and business development across various sectors, particularly in the toy and entertainment industries. Currently serving as Associate Director of Marketing Planning & Strategy at Walmart since February 2022, Ned previously held roles as a Marketing Consultant for NW Associates LLC, assisting companies with e-commerce strategies, and as VP of Boys Marketing at MGA Entertainment, overseeing a $75MM portfolio. Previous experience includes significant contributions at Mattel, where Ned managed global promotional partnerships and played a critical role in entertainment development, achieving multiple development deals for television and film. With an MBA from Northwestern University's Kellogg School of Management and a Bachelor's degree from Dartmouth College, Ned combines educational excellence with practical expertise in driving brand marketing initiatives.
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