Sarah Paskell

Sarah Paskell is a seasoned professional with extensive experience in brand management, packaging design, and sustainability. Currently serving as Senior Director of Private Brands at Walmart since December 2015, Paskell leads creative transformations for various product categories. Prior roles include serving as Design Director at Natural Balance Pet Foods Inc., where strategic brand growth was achieved through innovative solutions, and as Design Director at VCG-Kestrel, focusing on brand vision delivery for Fresh&Easy. Paskell's career highlights also feature impactful positions at Tesco PLC, Harrods, Debenhams, and early experience in design and account management roles. Sarah Paskell holds a BA (Hons) in Communication Studies from Sheffield Hallam University and a Higher National Diploma in Business and Finance from London College of Printing.