Zed Lamba is a seasoned marketing analytics professional with extensive experience leading data-driven insights at Walmart since April 2018, currently serving as Director of Marketing Analytics. Zed has a proven track record in optimizing customer segmentation, enhancing CRM strategies, and driving analytics for loyalty programs. Previously held roles include Associate Director and Senior Manager of Merchandising Analytics at Walmart, where Zed managed analytics teams and developed essential reports and dashboards for marketing and merchandising decisions. Zed's career also includes positions at KPMG US and Argus Information and Advisory Services, focusing on growth and pricing strategies, consumer finance analytics, and consulting for major clients in various industries. Zed holds an MBA from NYU Stern School of Business and a BS in Economics and Computer Science from Duke University.
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