Guy Maxwell

Guy Maxwell is a seasoned professional in qualitative research with extensive experience across multiple organizations. Currently serving as the Head of Qual at Walnut Unlimited since December 2021, Guy has previously held significant roles such as Global Head of Qualitative Research at MMR Research, where contributions included doubling profits and building a strong team. Other notable positions include Director of Qualitative Research at Marketing Sciences Unlimited, European Qualitative Director at Nunwood, and Senior Account Director at Millward Brown. Guy's career began as a Graduate Trainee at Abbey, later progressing to roles of increasing responsibility, culminating in a managing director position at SMS Research. Educational qualifications include a BA (Hons) in Politics & Modern History from The University of Manchester and a MRS Diploma in Market Research.