Samuel Chen

Samuel Chen has extensive experience in brand and marketing strategies spanning over 15 years in the financial services sector. Currently serving as Head of Brand & Marketing for Online Financial Service at Dalian Wanda Group since January 2016, Samuel has successfully implemented market surveys to support business strategies. Previously, at Ping An Insurance (Group) Company of China, Samuel held various roles including Marketing Director and Project Director, where responsibilities included developing SME business plans, leading major strategic initiatives, and achieving significant sales growth. Earlier positions included Head of Marketing at Forum Media Group and Channel/Product Manager at China Unicom. Samuel holds a Bachelor of Laws (LLB) in Marketing from Wuhan University.