Alessandra Macedo is an accomplished professional with extensive experience in e-commerce and sales management across various industries. Currently serving as Gerente de e-commerce at WAP since July 2019, Alessandra oversees multiple D2C stores and marketplaces, leading the transformative reimplantation of WAP's online presence. Prior to this role, Alessandra held the position of Executivo de vendas sênior, focusing on channel development in the southeastern region of Brazil. Previous experience includes significant roles such as Gerente Comercial at Optitex, where Alessandra managed a commercial team responsible for half of the company's revenue, and Gerente de Vendas at Allury Gifts. Alessandra's career commenced at Semp Toshiba Informática, where multiple managerial roles contributed to a strong foundation in sales and business development. Educational credentials include an MBA in Business Management from FIA - Fundação Instituto de Administração.
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