Sarah M. is a seasoned business leader currently serving as a Senior Client Partner at Waracle, where they leverage data and AI to drive growth and innovation. Previously, Sarah held various roles at Sister London, including Digital Director, where they developed and implemented digital strategies for notable clients while turning data into actionable insights. They also served as a Lead Client Partner at Kin + Carta and accumulated extensive experience in account management across multiple organizations, including AmazeRealise and Selfridges. Sarah earned a BSc (Hons) in Management and Marketing from The University of Manchester and has furthered their education with credentials from INSEAD and the Association of Coaching.
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