Matt Atherton

Matt Atherton is an experienced business development professional currently serving as the Head of New Business EMEA at WARC, where expertise in marketing effectiveness is leveraged to provide guidance to marketers. Previously, Matt held roles such as Business Development Manager at Contentive and Interim Director of Sales, focusing on technologies transforming industries. Additional experience includes serving as Regional Head of Sales for Haymarket Media Group, managing commercial partnerships in the global MICE market, and Senior Partnerships Manager at The Goodwood Group, overseeing brand activations for major events. Matt's career began at Oxford University Press, where roles ranged from Educational Sales Executive to Online Products Executive. Matt holds a Bachelor's Degree in Philosophy with Sociology from Oxford Brookes University.