Sian Bateman is a seasoned professional with extensive experience in content analysis and market research within the marketing industry. Currently serving as Manager of Content Analysis at WARC since March 2016, Sian oversees a comprehensive repository of marketing insights, including case studies and articles. Prior experience includes roles as a Business Analyst at Kinetic Worldwide, where financial and market reports were analyzed, and as Research Manager at Contagious Communications, focusing on marketing trends and consumer culture. Formerly, Sian led the Insight Department at the Institute of Practitioners in Advertising and began a career in marketing as an Information Officer at Abbott Mead Vickers BBDO. Sian holds a Bachelor of Arts degree in History and Drama from the University of Winchester.
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