Pete Yoder is an experienced marketing executive currently serving as the Vice President of Global Franchise Management & Marketing for Warner Bros. Discovery since May 2006. In this role, Yoder leads global franchise planning and marketing campaigns for prominent properties such as Harry Potter and The Lord of the Rings. Prior positions include Vice President of Global Brand Product at Warner Bros. Consumer Products, focusing on animation franchises and HBO originals, as well as Vice President of Cartoon Network Enterprises, managing North American consumer products. Previously, Yoder was Brand Business Director at HIT Entertainment and held the role of Marketing Manager at Abercrombie & Fitch. Yoder holds a Bachelor of Science degree with dual majors in Marketing and International Business from The Ohio State University Fisher College of Business.
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