Aaron Knopf is a skilled professional with extensive experience in performance and insights within the sports and entertainment sectors. Currently serving as a Senior Manager at Wasserman since January 2021, Aaron conducts partnership strategy work for brand clients by leveraging audience insights and performing exposure and valuation analyses to enhance partnership value. Previous roles at Wasserman included managerial positions focused on brands, properties, and technologies, as well as consulting work where Aaron engaged with emerging sports technology startups. Additional experience includes a partnership role at The Madison Square Garden Company and business development responsibilities at Famer and Tough Mudder Inc. Aaron holds a Bachelor of Arts in Sport Management from the University of Michigan.
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