Adam Krefman

Adam Krefman currently serves as the Vice President of Business Development at Wasserman, a position held since October 2022. Previously, Adam worked as a consultant for Primavera Sound, contributing to business development and partnerships for the inaugural LA festival from December 2021 to September 2022. Adam has extensive experience in the festival and brand development industries, having held multiple roles at Pitchfork from April 2015 to September 2021, including Executive Director of Festivals & Activations. Adam also held leadership positions at Lucky Peach and McSweeney's, and began a career in publishing as an editor at Counterpoint Press. Adam's academic background includes a Bachelor of Arts in English Language and Literature from the University of Michigan, obtained in 2006.